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There are 12 principles of leadership communication that leaders adhere to. This calculator provides an approximate position of how you rate against each of these essential elements for better communication.



1 of 12

1. Be Yourself, Better

“Be yourself better” is the is idea that a leader inspires most when he or she reveals more of themselves, in order to build trust. Authenticity as a leader is crucial. Leaders who do this speak with passion, and stand up for their beliefs. They are clear about the things they really care about. The ability to draw on and display that passion and commitment, consistently and predictably, counts for more than skills at oratory and communicates more effectively than even the most perfectly crafted words.

On the whole, to what extent would you say you [your manager] inspires people by communicating with authentic passion and integrity? Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
2 of 12

2. Purpose & Values

Too often, leaders us financial or numerical goals to motivate people. But few are motived by objectives of this nature. People are more likely to want to come to work and be inspired by a sense of doing something important, something that makes a difference. A strong mission helps shape decisions, and when coupled with a set of values (which people know to be true) defines how people behave and drives the right behaviour for the right results.

Overall, how often do you [does your manager] talk about the organization’s purpose and values, and how the team’s work connects to it? Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
3 of 12

3. Future Focus

Good leaders use the future to drive the present. They track progress against future goals and paint a vivid picture of success in both rational and emotional terms. They also express that future in terms of benefits to all stakeholders: customers, shareholders, employees, local communities, suppliers and partners of the organization or team.

How frequently do you [does your manager] talk about the future and use that to help people understand what they need to do to make it happen? Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
4 of 12

4. Outside In

Successful leaders know that strong external relationships are key to the success of the organization. They keep a close eye on the state of relationships, and are constantly bringing stories of success and failure into the organization to keep everyone focused on what needs to improve. This outside-in approach helps narrow the reputation gap and ensures trust remains high.

Overall, how often would you say you [your manager] has an outside-in focus, fostering good relations? Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
5 of 12

5. Engage through conversations

Employee engagement happens via meaningful conversations that help employees understand the big picture, their role, and what they need to do. In most organizations these conversations are neglected, or of poor quality, which inhibits employee discretionary effort.

How frequently do you [does your manger] have really deep and meaningful conversations about the organization, where it is going, and what people need to do to deliver? Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
6 of 12

6. Audience-centric

In organizations, communication is about changing behaviours. To do this, leaders need to be audience-centric, and relate to people’s concerns and issues. Good communicators start from the audience’s perspective in order to get attention and achieve traction.

In general, how often do you [does your manager] take time to truly understand the audience perspective discuss issues important to them? Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
7 of 12

7. Listening

Sometimes the simple act of listening is inspirational in itself. By listening, leaders can remove barriers, pick up good ideas, create goodwill and create an environment where people can speak up without fear of repercussions. But great listening is hard: you have to listen beyond the words, show you understand and ask great questions, unleashing curiosity.

How frequently would you say you [you manager] really takes time to deeply listen to people to understand their situation. Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
8 of 12

8. Point of View

The best leaders have a potent point of view, and it is often the person with the strong point of view who wields the most influence. These leaders take a position, are courageous and stand up for what they believe is right. The idea point of view brings together purpose, values, behaviours, and helps convince people of the benefits of your approach.

To what extent would you say you [your manager] speaks out clearly and strongly on issues that are important to you [them] and the organization. Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
9 of 12

9. Stories

Leaders can use stories or anecdotes, knowing that as humans we are wired to listen, imaginatively, when we are told stories. Good stories get under the cynical radar and touch hearts. Backed up by facts to keep our rational sides happy, stories have the power to move people.

How often do you [does your manager] use stories and anecdotes to get a message across. Please tick the relevant circle that applies.




Your answer:
10 of 12

10. Signals

Actions speak louder than words. Being a leader means looking, acting, walking and talking like a leader. Great leaders communicate through signals and ensure their body language, things they do, and how they work, is all consistent. It is too easy for a leader to undermine his or her message with a mis-timed frown, inconsistent behaviour, a look of frustration or saying one thing and doing another.

Overall, how often would you say there is consistency between your [your manager’s] words, actions and body language? Please tick the relevant circle.




Your answer:
11 of 12

11. Prepare properly for public platforms

Many a leader has had their reputation dented because they have not prepared properly for public speaking. Coaching helps, but practice makes perfect and rehearsal is the best practice.

How effective are you (is your manager) when speaking in front of a large audience/public platform? Please score yourself (your manager) on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:
12 of 12

12. Learn, rehearse, review, improve

If you strive to be an excellent communicator, you will become a better more effective leader. Effective leaders focus on continuous improvement, fuelled by full and frank feedback on each and every performance. They are always looking to get better and deliver inspiring leadership.

How often do you [does your manager] review your managers’ communication performance and offer training to improve? Please score yourself on the above statement, where ten is strongly agree and zero is strongly disagree.




Your answer:

The Language of Leaders Cover

Your results are ready.

Before seeing your score and tips, please can you answer four anonymous questions:

Are you:Male Female

Approximately how many people are employed by your organisation?

In your job, how many people do you have formal responsibility for leading?

In which country do you live?


The result
Thank you for completing the questions to find out if you are an inspiring leader and communicator.

The diagram features the 12 principles of leadership communication. The areas shaded pale grey indicate the areas where you are strong. Dark grey segments highlight aspects where you are performing adequately. The pieces coloured red flag the skills you need to address.

Click on the red areas to read advice for your weak areas, plus an actionable tips list.

Click on the dark grey areas to read advice for this area where you are performing adequately.